Wholesale licensed toys are extremely popular, as they fulfil the needs of both children and parents alike. For children, licensed toys give them the chance to take their favourite characters from movies, video games, and television out of the screen and into their playroom, bedroom, or backyard. Parents can rest assured that the ones they choose for their children are safe and age-appropriate, and may even help encourage the development of certain skills. These are great whether you’re a huge fan of Angry Birds or have never played a game in your life!
Why Are Licensed Toys So Popular?
There are many reasons these are so popular. First, they are usually based on well-known characters that children already love. This makes them more likely to play with the toy, and also means that parents are more likely to buy them. These are also often high quality, which makes them last longer and gives parents more value for their money.
They usually carry a higher price tag, but they make up for it with playability and overall value. They can help improve your children’s imagination and creativity, as well as inspire role-playing and make-believe. This encourages social interaction between children as they reenact scenes from their favourite movies or TV shows, and gives them a chance to make new friends as they work together in groups.
Different Types of Licensed Toys
There are a few reasons why these tend to be best sellers. They’re often high-quality, they have a wide appeal, and they’re always in demand. But with so many different types on the market, how do you know which ones will be the best sellers? Here are some of the most popular types:
- Winnie the Pooh
Classic Pooh fans have been obsessed with these soft, cuddly characters for decades. With an almost perfect five-star rating across Amazon and Walmart, it’s easy to see why Winnie the Pooh is one of the most popular licensed toy wholesalers UK shoppers love!
Barbie has come a long way since her first appearance at the 1959 American International Toy Fair as just 11 inches tall. The doll has made countless appearances in pop culture and is even featured on half of the brand’s products!
- SpongeBob SquarePants
Ever since he premiered on Nickelodeon in 1999, SpongeBob SquarePants has dominated the cartoon world. Kids and adults alike are fascinated by his adventures underwater, making him one of the most popular ones around!
- Thomas & Friends
These talking trains originated from England over 70 years ago but still resonate with kids today thanks to their fun adventures on Sodor Island.
- Power Rangers
Power Rangers were created by Haim Saban and Toei Company Ltd back in 1993 when he purchased stock footage from the Super Sentai series Choujin Sentai Jetman. After adding new footage for scenes that were not present in Jetman, Saban pitched his show to NBC and was met with great success that continues into 2019!
- Little Pony
My Little Pony has been a favourite of girls for over 30 years and continues to gain popularity thanks to their fantastic new toy collections!
- Planes, Trains & Automobiles
Who doesn’t love Cars or Planes? But if you’re looking for something more traditional, then Thomas the Tank Engine might be right up your alley!
- Hello Kitty
The lovable icon has become one of the most recognizable symbols worldwide since being introduced to Japan in 1974. More than 40% of all goods with this brand attached can be found online, making this top ten list number eight!
- Harry Potter
Based on JK Rowling’s book series about a young wizard, Harry Potter has managed to make its way onto nearly every single major platform imaginable. From books to movies to video games, Harry Potter has captured the hearts of children everywhere, making it the ninth most popular type today!
- Disney Princesses
No other company sells more princess-related merchandise than Disney themselves, which is why they deserve a spot on this list!
There are many reasons why wholesale licensed toys are the best-selling pieces. For one, they’re familiar to kids and adults alike. We all grew up with these characters, so we have a natural affinity for them. In addition, these tend to be of high quality.
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